Direct Mail Marketing amid Digital Marketing
the inception of internet technology, digital marketing has become a very
customary procedure these days. Internet marketing is no longer an uncommon way
of marketing and generating leads to attract customers into the business.
Social media sites such as Twitter and Facebook have become a feasible venue,
not to mention the ease and convenience of emailing and blogging as a way of
reaching out to the large generation of internet-savvy customers. With this
advancement in technology, such typical practice as direct mail postcards to potential customers may seem to
be already a thing of the past and have no more room in this age of digital
advertising. However, studies show that still a substantial number of sales can
be attributed to direct mail campaigns.
companies still continue to find direct mail advertising campaigns an
irreplaceable tool to generate leads and sales. However, after sending tens of
thousands of mailers, these companies are plagued with difficulties determining
the results and measuring the value of their efforts in direct mail advertising. Therefore, a clear understanding of a well-designed
system and that also monitors results must be carried out by companies to be
able to track the volume, amount and quality of results generated to
effectively integrate it in their marketing plans.
digital marketing is a faster way of reaching potential customers, it is rather
distant and impersonal. Direct mail marketing, however, can become an
invaluable tool of getting your marketing literature directly into the hand of
the consumers. Moreover, direct mailing post cards, for example,
can be tailored to be able to target a specific market plus more personal touches
can be added to make each piece of mail unique to further capture the
recipient’s attention, thus increases the chance of sales.
With direct mail marketing, companies can
connect to potential customers who are more disposed at availing the products
or services offered. In contrast, digital marketing which depend wholly on
internet traffic can likely reach nonspecific visitors who are more likely not
keen of buying. A well-designed mailing list can help select the right audience
for the marketing campaign by categorizing the target markets according to
demographics or behavior or age or gender, for instance.
several instances, a substantial number of potential customers, especially for
small businesses are not internet and computer savvy. Marketing through direct
mail reaches out to that segment, which ordinarily does not have access to the
internet. Although most customers may
probably be using the internet, building a website does not guarantee of
frequent visit to the site or a sale. With direct
mail, direct message can be communicated to a specific market for a more
dependable lead and sales opportunity.
the disapprovals on the cost of direct mail marketing campaigns as compared digital
marketing, direct mail campaigns may still prove to be a cost-effective way of
getting the message to the target customer. Sending direct mail post cards, brochures or letters give that opportunity
of spending within budget. Sales growth
can be realized by sending promotional offers in time for holidays or other
milestones of the customers like birthdays or anniversaries, on a regular
the digital advertising age, direct mail still offers many advantages that other marketing channels do
not. However, the success of any direct mail promotion campaign is also greatly
dependent of a well-designed system. Hiring a company to take care of your direct mail marketing needs, in this instance, can be advantageous.